This morning the New York Times had a new video, What’s In It: Pumpkin Flavor, which explained how stuff like pumpkin spice lattes get their signature flavors. Not too surprisingly, there’s no pumpkin involved. Pumpkin provides more texture than flavor, and I’m pretty sure a pumpkin-textured latte wouldn’t be a seller.
Drugs are exceedingly complicated molecules. The process of getting to know what a drug should look like is, in the words of Edward Holson, Director of Medicinal Chemistry at the Stanley Center for Psychiatric Research, The Broad Institute of MIT and Harvard, “like a chess game.”